Kenya's flower sector eyes market diversification amid global uncertainty

Xinhua
02 Jun 2026, 19:45 GMT+10

NAIROBI, June 2 (Xinhua) -- The 13th International Flower Trade Exhibition opened Tuesday in Nairobi, the Kenyan capital, highlighting market diversification and sustainable production.

The three-day event, themed "Shaping the Future of Floriculture," brought together 210 exhibitors and attracted thousands of global visitors, including flower buyers, growers, breeders, and consolidators from Europe, the Middle East, Asia, Africa and the Americas.

In his opening remarks, Lee Kinyanjui, cabinet secretary in the Ministry of Investments, Trade and Industry, said the expo has grown into one of the world's most important floriculture exhibitions, affirming Kenya's position as a global leader in flower production and trade.

He said that the flower sector has invested heavily in renewable energy, water conservation, integrated pest management, worker welfare, biodiversity protection and international sustainability certifications.

Dick van Raamsdonk, chief executive officer (CEO) of HPP International Group, the organizer of the exhibition, said that a record number of exhibitors signals enduring global confidence in Kenya's floriculture sector despite economic headwinds.

Clement Tulezi, CEO of the Kenya Flower Council, said that the industry is actively diversifying beyond traditional markets in Europe and Asia due to an increasingly volatile global environment.

Tulezi said that market diversification will serve as a vital buffer for the sector, shielding it from geopolitical volatility, supply chain bottlenecks and rising inflationary pressures.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Kenya Star.

More Information

Africa

Section

TANZANIA-DAR ES SALAAM-CHINESE-MADE ELECTRIC EQUIPMENT-DELIVERY

(260602) -- DAR ES SALAAM, June 2, 2026 (Xinhua) -- This photo taken with a mobile phone shows the newly delivered Chinese-manufactured...

Sairaj Bahutule appointed India spin-bowling coach ahead of Afghanistan one-off Test

New Delhi [India], June 2 (ANI): Former India leg-spinner Sairaj Bahutule has joined the men's national team as spin-bowling coach...

Austria's Christoph Baumgartner ruled of FIFA World Cup due to injury

Vienna [Austria], June 2 (ANI): Austria have suffered a major setback ahead of the FIFA World Cup, with midfielder Christoph Baumgartner...

South Africa records highest new vehicle sales in over decade

Car purchases grew 12.8% year on year in May, the countrys automotive industry association has said South Africa's new vehicle market...

India continues to strengthen Africa's public health preparedness amid Ebola outbreak

New Delhi [India], June 2 (ANI): India has extended urgent medical assistance to the Africa Centres for Disease Control and Prevention...

Cristiano Ronaldo begins his "World Mission" as Portgual team trains ahead of FIFA WC opener

Houston [US], June 2 (ANI): Portugal football icon Cristiano Ronaldo is all set for the 'World Mission' as he started training with...

World

Section